I was sucked into the marketing vortex by a white paper I came across a couple days ago called Modular Media Technologies produced by a firm called Real Time Matrix. Vortex happens to be a Real Time Matrix product that provides an interesting combination of video, rss aggregation, custom categorization and tracking capabilities all in a highly brandable, slick interface. Essentially a widget on steroids, Vortex provides the ability to easily distribute content via social media applications such as FaceBook and iGoogle and also offers a desktop version. Current clients include Major League Soccer (MLS), TechCrunch and Social Media Today, case studies on these clients are featured on the site.
Anyway, back to the white paper... All vendor white papers have an implicit, and sometimes annoyingly explicit, "salesy" element, but this paper provided some interesting perspectives outside the typical vendor hyperbole. As you would expect it showcases Vortex as a great solution in the space, but the paper does a decent job of talking through the big picture and providing some context for the various portable media technologies. Modular media/portable media/widgets/etc. are evolving as extremely powerful tools, this piece is a great way to deepen your understanding of the space no matter what you call it.
