After months of hard work, rework, and plenty of late nights, Upshot Institute has gone from a 
great idea, to pseudo pre-launch to now a full-fledged, honest to goodness killer marketing resource. If you're a marketing professional looking to stay sharp on marketing technology, Upshot Institute is for you.
Behind the scenes at Upshot Institute are yours truly, my business partner Steve Gollob and a handful of free agent types working with us on development/production/etc. The common bond is a commitment to providing marketers practical insights on what we consider to be the new tools of the trade.
Upshot Institute is the result of one of those ideas that just wouldn't go away coming together with an opportunity to work with Steve, who shares both my passion for geeky, marketing technology stuff and the desire to build an organization that provides something truly unique and valuable.
What does Upshot Institute provide for marketers? A resource center that includes a huge vendor directory and hundreds of white papers, an ongoing series of podcasts and webcasts, and Upshot Institute research reports that address the marketing technology topics top of mind for most marketers.
Head on over to Upshot Institute, explore a little and please let us know what you think.
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