If you're not familiar with HubSpot's Website Grader, its a very smart tool that provides a quick assessment of how well your web site is performing on overall marketing effectiveness. They use an algorithm that includes over 50 different variables to kick out a "grade" for your site. The whole process is as simple as plugging in your URL, letting the tool do its magic and waiting to receive your site's score on a 1-100 scale.
Along with the score you receive a nice little profile outlining how your site fared in a number of areas. 
Included are assessments of Metadata, heading summaries, image summaries, interior page analysis, readability level and even several off-page criteria like domain information, Google PageRank and indexing, inbound links, directory entries and a review of several social media dimensions. (See a sample report). If your site does particularly well and you want to brag about it, you can proudly display a website grader badge on your site like the one on the right in this post.
One of the other features I found to be super useful was the ability to define a handful of competitors and see how well they ranked for keywords, traffic, inbound links and a few other measures. They also store your report at a personalized URL if you'd like to access the report at a later date.
Take the test, its quick, easy and provides real value that you can immediately put into action.
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