Email marketing is alive and kicking. In this eMarketer piece, email is clearly still going strong as a viable way to reach adult Internet users. The problem with email is it just doesn't have the sizzle that things like social media, mobile marketing and web video have these days, but the chart below illustrates email is still a great medium for communication. Another interesting little tidbit in this piece is there doesn't appear to be a drop off in the preference for email over the next five years, so email seems poised to continue to be an effective element in your communications strategy. The caveat on email effectiveness is that its done using the right opt-in practices and the right mix of behavioral and personalization features. Continue to invest in improving your email marketing programs since it would appear email will still be a meaningful piece of the marketing pie in the years to come.
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