Truly understanding the "personality" of your brand can be difficult and elusive. For starters this kind of thing reeks of all the nonsense pitched so often by fast-talking agency types and other branding gurus. The processes and methodologies for attempting to get at this kind of insight can range from stupid and sophomoric to incredibly complex, time-intensive and expensive. MeBox offers a solution that empowers you to quickly get to the realities of how your brand is perceived and how you compare to others in your space.
The best way to get the full overview of what they do is check out this link, where they have a great overview demo and links to a handful of sample reports. MeBox essentially provides a platform which allows you to quickly and easily build a very clever word association program which assigns characteristics to any set of brands you load into it. The application output is a series of maps which visually depict the results of the associations.
If you're an agency, this application could be a powerful way to quickly deliver baseline brand information and potentially follow on post-campaign to demonstrate any movement. If you're a corporate marketer, this is an easy to use do-it-yourself application which could put you in direct control of your brand measurement. It's easy to see how MeBox could be applied to individual products or services or even to exploring the characteristics of potential competitors in new markets.
Getting deeper insight into the characteristics of your brand and your competitors brands is extremely important, now you can get this insight without the agency-speak or expense.
