iCentera is one of those quiet, cool little companies offering a really unique service a lot of marketers could put to good use. (In the interest of full disclosure here, I should make it clear that no money has changed hands in exchange for these kind words. On the off chance any iCentera folks happen to drop by the Marketer’s Lab, you're welcome).
iCentera has a couple offerings, but their core portal solution allows marketers to create customized portals for clients, prospects, media or channel partners without much, or any, IT involvement, no html or programming knowledge and all directly from within Salesforce.com for you Salesforce fans. If you aren’t a Salesforce.com user, the application is available as a standalone as well. The Winter 07 Release was announced back in December, but since I was lost in an eggnog induced stupor, I’m just now getting around to covering it.
This newest release provides a handful of nice features; the ability to do more specific access permissions for portal users, a much improved graphical editing tool, options for more portal tab customization and the addition of new content categorization classes. I’ll spare you the full feature-by-feature laundry list in this post, you can get the details on the release via a quick screencast at http://www.viewletcentral.com/vc/viewlet.html?id=794510831
Bottom line, if you aren’t familiar with iCentera, it’s certainly worth a spin around their site www.iCentera.com to learn a little more about what they do and their new release looks like a solid step forward on the functionality side.
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